We couldn’t be more delighted to have been awarded GOLD in the ‘Transformation and Innovation’ category at the Destination Management Board (DMB) Tourism Awards 2023.

Roger Brewer, Team Leader of Commercial Operations at Upton Country Park, collected the award at a carnival-themed ceremony held at Bournemouth’s Pavilion Ballroom on 9th November; Roger explains “The award places a spotlight on our popular new Welcome Centre, but also recognises and celebrates the wider enhancements that the Country Park has taken forward in recent years.

“Located in the main car park, this striking new building acts as a ‘front door’ to the Country Park. Inside are interactive and immersive displays, bringing the park’s history to life, giving a glimpse inside the Grade II* listed Upton House and exploring the importance of the varied landscapes the park is so privileged to maintain and enhance.

“A huge thank you to our staff, volunteers and partners who have made this possible and most importantly, a big thank you to all our park visitors who have enjoyed and supported us through this transformation.”

Vice Chair of DMB, Andy Lennox said: “The DMB Tourism awards, now in its 19th year, celebrates true excellence in tourism and the businesses that make Bournemouth, Christchurch, Poole and the surrounding areas a great place to visit, live and work.

“Recognising those businesses can never be more important than it is today. Amongst a backdrop of so many challenges it is important that we celebrate the industry we all love.”